Seera Holding Company was established on April 30, 1979 as a sole proprietorship. Then it was transformed into a limited liability company in 1997. In May of 2005 AD, the company was converted into a joint stock company, and in April of 2019 AD the company’s name was changed to Seera Holding Group.
سهم الطيارSeera Group works in providing all services related to tourism, travel, car rental, shipping operations, etc.; Including ticket issuance and reservation services on various airlines.
Seera Group also provides all land, sea and air transportation services to and from the Kingdom of Saudi Arabia. In addition to transportation services for citizens and residents within the Kingdom and various cities and suburbs.
The capital value of Seera Group reaches two billion Saudi riyals. This is considered the largest capital value for a company operating in the field of tourism and travel in the Arab region.
Seera Group obtained the ISO 9001/2008 certification, which was provided to it by Modi International. The certificate was accredited by the British Accreditation Authority UKAS, and the company also obtained the general authorization for sales of the global network of airline services.
The company received several awards, including the Malaysian Government Award for Best Tourism Operator in the Middle East in 2004 and 2005, respectively. The company also won the Best Agent Award for Saudi Arabian Airlines for several years, the last of which was in 2008.